Comments from AFP National Conference 2008
Presentation:
Emerging Trends in Naming Opportunities
"I attended the session you presented at the recent AFP Conference and really enjoyed it! Thank you! You are very knowledgeable and a fantastic presenter and teacher!" Pam Fein, Major Gifts Officer
San Diego Wild Animal Park Zoological Society
" Thank you Terry. I really enjoyed your presentation."
Lloyd Huskey, Director of Development
Big Brothers & Big Sisters of Alaska, Fairbanks chapter
" I attended and enjoyed your session...Timely information in our industry indeed! Brenda Duello, CFRE, Director of Development
University of Iowa, Carver College of Medicine
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About the Company

This research effort, to conduct a National Survey of Naming Opportunities, began in the summer 2005 and continues to evolve. The best part is that the development of the site and the content is far from over.
Prior to 2005, I focused in on the area of stewardship and donor relations, writing about best practices. So far there are three books published that include wonderful insights and comments from senior development staff.
Career highlights
1989 - Co-Founder of Rainforest Publications Inc.
President & Director of Sales & Marketing
Involved in developing strategic research for fundraising executives first in hard copy annual directories and then with an online subscriber service called Prospect Research Online.
What started out as a prospect research assignment on wealthy individuals expanded to include corporate giving prospects. After six months we had accumulated enough material to publish what we called the Directory of Corporate Giving in Canada, the first of its kind in this country.
By 1994 we had over 650 nonprofit clients in Canada and decided to convert to an online version or our research. The new product was called PRO - Prospect Research Online, developed for both the Canadian and American marketplace.
The company was acquired in 1999 by iWave.com and
continues to offer research services in Canada & the USA.
Development Research as co-author and author
in hardcopy & online delivery included
Profiles on wealthy individuals
Directory of Corporate Giving in Canada - 1989 to 1995
Directory of Employee Charitable Trusts - 1993
Directory of Foundations in Canada - 1994
Canadian Sponsorship Directory - 1994
Prospect Research Online - Canada in 1995 / USA 1996
Stewardship Report - online newsletter, 2001
Wealth Management Daily News Report - 2000 - 2006
for Royal Bank of Canada - Global Private Banking International
serving staff in 15 countries
Other Books published
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Stewardship in a Nano-second Society- Author Stewardship: Emerging Trends - Author Stewardship: Strategic Planning - Author
National Survey on Endowed Chairs, 2006 - Author
Naming Rights: Legacy Gifts & Corporate Money - Author
scheduled to be released July 25, 2008
from John Wiley & Sons
Award
Top 25 Fastest Growing IT Companies in Canada, 1998
Nominated to
International Who's Who Membership in 2001
Speaker
APRA National Conference 2007
on Emerging Trends in Naming Opportunities
AFP 2008 National Conference in San Diego, CA
AFP Webinar Series - How to Create Benchmarks for Major Gifts
June 3, 2008
Over 40 major presentations to APRA, AFP, AHP, NSFRE
since 1993
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Naming Opportunites National Survey
Benchmark & Compare - USA & Canada
Take the guess work out of Naming Rights!
Take the next step....call and talk to us about the MARKET Values for your Properties
If you are a nonprofit organization in campaign OR
a city, state or provincial government looking for corporate sponsors, OR
a private sector company with a top tier property for sale........
we can help.
Client References:

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~ California State University, Bakersfield
~ California State University, Monterey Bay
~ Embry Riddle Aeronautical University
~ George Mason University
~ Indiana University
~ Marquette University
~ Menlo College
~ Michigan State University - School of Nursing
~ Temple University
~ University of California, Irvine
~ University of Miami
~ University of Pittsburgh
~ University of Rochester
~ University of Washington
~ Westminster College, Salt Lake City, UT
~ Community Hospital of Long Beach, CA
~ Peabody Seniors Assisted Living Ctr, MA
~ Yale - New Haven Hospital
~ City of Clive ( Des Moines) Iowa
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~ Carleton University
~ McGill University
~ Ryerson Univesity
~ Seneca College
~ St. Clair College
~ Southern Alberta Institute of Technology
~ The Scarborough Hospital
~ University of Alberta
~ University of Toronto
~ University of Western Ontario
~ University of Windsor
~ Hospice Windsor - volunteer
~ Vancouver Youth Theatre - volunteer
~ Metasoft Corporation, Vancouver
( Foundation Search.com & Big Database)
~ XMC Sports & Entertainment, Toronto
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ASK Amounts for
Naming Opportunities
The content of this web site comes from our own
National Survey of Naming Opportunities & Named Gifts
that began in July 2005, including American and Canadian data.
As of August 2008 there are more than 34,000 entries of how much nonprofits are
asking for naming rights to properties.
Looking to NAME a School, Endowed Chair or for your Athletics program
the content of our National Survey of Naming Opportunites
and Named Gifts Received can help you come up with
market values that will fit into your campaign.
You can choose from a variety of
subscribers services including:
> Customized Benchmark Report
> Unlimited Subscriber access for a designated period of time
> Marketing strategy for Naming Opportunities
> Web page design to promote this part of the fundraising campaign
> Consulting on Policy Statement development
> Consulting on Recognition of the Donor
NEW Content is being added every week. For more information call and ask about
a Ten Minute Tour of the web site, you will be happy that you did.
Best Regards,
Terry Burton
Founder / President
Dig In Research 2007 Inc.
701 - 2033 Beach Avenue, Vancouver, BC V6G 1Z3
Tel. 604 - 801-5107
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